盒佳宴与通威携手：共探鱼类成品菜合作新篇
Recently, in the business negotiation area of the Tongwei Ready-to-Eat Fish Dishes Product Launch Conference, a significant exchange meeting took place. Liu Junkai, the CEO of Hejiayan, attended the event in person and had in-depth discussions with the relevant person in charge of Tongwei on business cooperation in the field of ready-to-eat fish dishes, which attracted widespread attention in the industry.
As an influential brand in the field of high-end food collections, Hejiayan has been always committed to creating exquisite and diverse gourmet experiences for consumers. Tongwei, on the other hand, has outstanding resources and technological advantages in fish farming and processing. Its newly launched ready-to-eat fish dishes have drawn a lot of attention. The meeting between the two sides at this launch conference aimed to seek opportunities for a powerful alliance and jointly expand a new blueprint for the market.
During the negotiation, Liu Junkai, the CEO of Hejiayan, stated that Hejiayan is based on the niche market of high-end family banquets, possessing mature marketing channels and accurate positioning of consumer groups. There is a strong demand for integrating and promoting high-quality ready-to-eat fish dishes. Tongwei’s series of ready-to-eat fish dishes highly match Hejiayan’s pursuit of high-end gourmet food in terms of both raw material quality and processing techniques. The two sides are expected to carry out in-depth cooperation in multiple aspects such as product customization, joint marketing, and channel sharing. By incorporating Tongwei’s ready-to-eat fish dishes into the carefully crafted family banquet menu system of Hejiayan and leveraging Hejiayan’s brand influence and marketing network, it will not only enrich Hejiayan’s product lineup and provide consumers with more diversified options for family banquets but also open up a broader high-end consumer market for Tongwei’s ready-to-eat fish dishes, achieving a win-win development pattern.
Tongwei also gave a positive response to this cooperation intention. The teams of both sides had a heated discussion on the preliminary cooperation framework at the launch conference and had in-depth exchanges on key issues such as product compatibility, coordination of marketing strategies, and optimization of cooperation details. They all believed that this cooperation would integrate the advantageous resources of both sides, meet consumers’ demands for high-quality fish dishes, and promote the entire ready-to-eat fish dish industry to develop towards higher quality and a more refined direction.
The business negotiation between Liu Junkai, the CEO of Hejiayan, and Tongwei at the product launch conference has undoubtedly laid a solid foundation for the future cooperation between the two sides. Adhering to the cooperation concept of openness and win-win results, the two sides will further refine the cooperation plan, accelerate the implementation of cooperation projects, and jointly create a gourmet feast that combines delicious fish dishes with high-end family banquets for consumers, setting a new example for cross-field cooperation in the food industry.
