About Our Company
盒佳宴公司简介
The company was established in 2022. Based on the high-end consumption for family banquets, we have created a brand of high-end food collection in China – FAMSTIN.
We carefully selected star-level products from more than 1,000 products produced by over 100 high-quality manufacturers at home and abroad and then integrated them together. We have developed classic gourmet menus for several family dining scenarios such as family reunions, business private banquets, and outdoor camping, including menus like “Perfect Ten”, “Eight Immortals Crossing the Sea”, and “Luxury Camping Meat Feast”.
Meanwhile, we have expanded our business through both online and offline channels and have been highly recognized by end customers. We have helped high-end pre-packaged food brand manufacturers open up new sales channels by means of our carefully designed menus, sales plans combining food with alcoholic and non-alcoholic beverages, meticulous remote guidance services, creative marketing plans like the “Global Ultimate Chef Competition”, and overall solutions with customized kitchen utensils, etc., thus making Chinese high-end gourmet food accessible to more people.
公司成立于2022年,我们立足于家宴高端消费的细分场景,开创了中国高端食品合集品牌–盒佳宴。
我们从100多个国内外优质生产商出品的1000多款产品中精选出明星级产品,然后整合在一起,开发了包括“十全十美”、“八仙过海”、“豪华露营肉食大餐”等针对家庭团圆、商务私宴、户外露营等这几个家庭聚餐场景的经典美食菜单。
我们同时通过线上和线下的渠道进行业务拓展,获得到了C端客户的高度认可。我们让中国的高端美食,通过我们精心设计的菜单、和酒水饮料组合搭配的销售方案、远程指导细致服务、“全球至尊名厨大赛”创意营销方案、搭配定制的厨具等整体解决方案,帮助高端预包装食品品牌厂商开拓了新的销售渠道。
Our History
发展历史
The Beginning
背景故事
On the 40th birthday of the founder, Junkai Liu, he originally planned to go to a high-end restaurant and order a table of delicious food to celebrate his birthday with his family. However, he thought that high-end restaurants were too expensive and that having a family gathering at home would be much warmer. Moreover, all of his ancestors were master chefs and he himself was also particularly good at cooking. Therefore, he used some ready-made dishes and cooked by himself, quickly preparing a sumptuous birthday feast for the whole family.
创始人刘俊凯40岁生日的时候,本来打算去高档餐馆里面点一桌美食,和家人们庆祝自己的生日,但又觉得高档餐馆太贵了,还不如在家里面聚餐温馨,再加上他的祖上都是大厨,自己也特别会做饭,所以,就采用了部分成品菜,自己动手,为一家人快速的制作了一桌丰盛的生日盛宴。
Company Established
公司成立
Company was established, and a comprehensive investigation into the high-end ready-to-eat food market was launched. We visited more than 100 high-quality brand manufacturers at home and abroad and conducted detailed evaluations on over 1,000 products. From these, we carefully selected star-level high-quality products, which cover classic traditional famous dishes and internet-famous dishes of the eight major cuisines in China.
公司正式成立,开启了高端成品菜市场的全面考察。我们拜访了100多个国内外优质的品牌生产厂商,并对1000多款产品进行详细的测评,从中精选出了明星级的高质量产品,涵盖中国八大菜系经典传统名菜和网红菜。
The 1st Combo
第一个套餐
The ‘Perfect Ten’ combo has undergone dozens of iterations and upgrades and was first launched in the context of the New Year's Eve dinner. All ten dishes are either classic traditional famous dishes or internet-famous dishes. It can be said that it is a collection representing the star products of the eight major cuisines in China, covering all kinds of meat such as chicken, duck, fish, beef, mutton, pork and seafood, with no repetition among the dishes. Each dish has its own story or legend, and the dishes themselves possess IP and social attributes, enabling people to have endless topics about food when having a gathering. The menu is not only very reasonably matched in terms of taste, color, ingredients and cuisines, but also has a wonderful meaning. The ten dishes symbolize ‘perfection in every way’, and each dish also has its own beautiful connotation. For the convenience of customers' operation, we also provide operation videos to empower them, allowing the whole family, regardless of age, to participate in the fun of cooking together.
“十全十美”美食大餐,经过了数十次的迭代升级,通过年夜饭的场景进行了首发。十道菜品皆是经典传统名菜或网红菜,可以说是八大菜系中的明星产品代表合集,包含鸡、鸭、鱼、牛、羊、猪、海鲜全部的肉类,道道不重复,每一道菜都是有故事或传说,菜品自带IP和社交属性,让人们聚餐时有聊不完的美食话题。菜单不但在口味、颜色、食材、菜系等方面搭配非常的合理,而且整个菜单的寓意也是非常的好,十道菜寓意“十全十美”,每道菜也都有其美好的寓意。为了客户操作方便,我们还配有操作视频赋能,让全家老小都可以参与一起做饭的乐趣。
Offline Activity
线下营销活动
Carry out offline marketing activities. People of all ages, whether men or women, can use the high-end family banquet gourmet products provided by us. With simple heating, they can quickly prepare a table of sumptuous feasts. Participants can not only engage in cooking hotel-level Chinese feasts by themselves but also receive an exclusive "Master Chef" honorary certificate with our QR code. They can hold medals and trophies and capture the glorious moment in front of the specially designed backdrop. This unique experience design closely connects cooking with a sense of achievement and a sense of ceremony.
开展线下的营销活动,男女老少都可以使用我们提供的高端家宴美食大餐产品,简单加热,就能快速的制作一桌美食盛宴。参与者不仅能投身亲手烹饪酒店级别中式大餐,还能收获有我们二维码的专属 “厨神” 荣誉证书,拿着奖牌与奖杯,在特制背景布前定格荣耀瞬间。这种独特的体验设计,将烹饪与成就感和仪式感紧密相连。
The 1st Gift Set
第一个礼品套餐
There are a total of 8 classic famous dishes, all of which are substantial courses. It includes ‘Buddha Jumps Over the Wall’ weighing 1.25 kg. Each dish has its own story and legend. It encompasses various kinds of meat such as chicken, fish, beef, mutton, pork and seafood, making it a very luxurious New Year's Eve dinner. Moreover, each dish has been carefully selected and combined, and they all taste extremely good, achieving the effect that each dish has its own unique flavor.
Produced by the central factory of a leading enterprise, it uses quick-freezing technology to lock in freshness, contains zero preservatives, has the quality of hotel cuisine, yet costs less than one-third of the price in a hotel. It is a simplified version of the ‘Manchu-Han Imperial Feast’ that everyone can enjoy at home, allowing people to savor the flavors of ‘A Bite of China’. We have also specially customized a panda-themed hand-held gift package in the style of luxury goods, making it look full of Chinese elements and very appealing.
Most importantly, it's very convenient to prepare. The whole family, young and old, can each cook a dish. Having a family gathering at home is just like the legend of the eight immortals gathering together, each showing their special skills. Everyone can be a master chef!
一共有8道经典名菜,道道硬菜,包括1.25kg的“佛跳墙”,每道菜都有故事有传说,它包括鸡、鱼、牛、羊、猪、海鲜等各种肉食,是一套非常豪华的年夜饭。并且每道菜都是经过精挑细选后进行搭配的,味道都超级好,还做到了一菜一味!龙头企业中央工厂生产,速冻锁鲜,0防腐剂,酒店的品质,但不到酒店1/3的价格。它是大家在家就能享用的简版“满汉全席”,品味“舌尖上的中国”,我们还特别定制了奢侈品样式的熊猫手提礼品包,让它看上去具有很强的中国元素和亲和力。关键是,它的操作非常方便,全家老小都可以动手做一道菜,在家聚餐就像传说中八位神仙聚餐,各显神通,人人都是厨神!